HOODRICH
My time at Hoodrich I was the sole graphic designer helping to develop the front face of the brand in all areas. This would involve website elements, email, social, video, print and more! I also worked with JD and Footasylum on several projects involving the partnership.
Website Banners
The content below features a range of website banners for desktop and mobile. These were requested for each campaign launching new product across men and women's ranges.
Email Marketing
Email marketing was once a weak point of the brand with very simplistic imagery. Our aim was to get as creative as possible to draw the customer In whilst also relating back to what the campaign style was at the time. Adobe After Effects was used for a lot of these, compression was also applied to increase loading times for customers.
Hoodrich x JD / Footasylum
During my time at Hoodrich I was often briefed tasks In collaboration with JD or Footasylum. This could be for photoshoots, OOH and many more. My first task below was to create a newspaper for a photoshoot that would feature on set as the main background on the Hoodrich x JD Snoochie Shy campaign. The video below shows this in action In the background.
JD x Hoodrich OOH
Below are some billboard designs for JD as part of our collaboration.
Hoodasylum Animated Poster
One of my favourite small projects for Footasylum was designing an animated poster for the opening of a new store based in London. The aim was to combine the look and feel of Footasylum and Hoodrich resulting in a cool, urban gritty poster. Originally this was created in Photoshop and then moved into After Effects for the animations.
New Hoodrich HQ Branding
One of the larger projects that was ongoing for many months was designing the walls for the new Hoodrich HQ! I was briefed this to give the office its own unique look reinforcing the Hoodrich DNA and style to make every employee feel a part of the brand. This required a lot of measurements and understanding of a typical print process to put this together.
More OOH Billboards
Q2 2023 Launch
To showcase my range and adaptability in style of designs here are the men's and women's launches for Q2. All assets were designed and created by me to every detail using a variety of adobe creative cloud applications.
Hood Friday Teaser Animation
Like many brands, black friday Is a huge period for revenue and so it was important for us to make a strong impact drawing our customers In. Working alongside my junior designer we decided to come up with a graffiti style graphic that was trendy at the time. Text was created by Charlie Beddoes, 3D animation and video was created by me.
Skateboard Designs
A small project I was assigned was to create some custom Hoodrich skateboards that would feature In the brand new office. Unfortunately these were never created In the end but I felt this definitely deserved some recognition.
