SILVERBACK GYMWEAR
At Silverback my role as graphic designer was to creatively bring new life to the brand. Before joining the brand didn't have too much impactful content that helped drive customers to their products. The following assets Is the work I created during my time there to help achieve this aim across web, email, video, ads and more!
Website Banners
Banners on the website lacked character and style. I decided for each launch of a product to make the most of the clothing design elements to create an eye-catching advertisement for launch.
Silverback x Hafþór Júlíus Björnsson
For this project I had the pleasure of editing a video for the launch of our biggest athlete, Hafþór Júlíus Björnsson, the worlds strongest man. This was an announcement video to build up hype for our audience. I used a range of effects and animations to lift the level of quality to the video with the footage provided.
Exhibit D Launch
The videos below was a project I was set to launch our exclusive concept 'Exhibit D.' This was an idea to offer special capsule products dropping every 2 weeks that would have more creative designs rather than typical gym wear graphics. I decided to go for a dark moody vibe within an exhibit setting to give the customer a sense they have been given exclusive access to see what's coming.
Application Revamp
One of my later projects at Silverback was a big one, revamping the Silverback app. The purpose of this was to make the shopping experience a lot smoother for our customers whilst also maintaining the brand look and feel. Creating this in Adobe XD I was able to vision the UX and UI for the new app, below are images that were designed by me as part of the process.
Gym Collaboration Banners
At Silverback collaborating with gyms was important for growth and building brand awareness. I was briefed a series of banners In a variety of dimensions to be printed and setup In multiple gyms. This was created through Adobe InDesign and sent to an external printer company. The images below Is the design and how it was also set in another dimension at Iron Freaks, a Silverback gym partner.
